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New Logo for Quinnipiac University by Pentagram
 

before

after

Noted Oct. 6, 2016 by Armin

Industry / Education Tags /

About

(Est. 1929) “Quinnipiac University is a private, coeducational university with 5,900 undergraduate and 2,000 graduate students. Consistently ranked among the best universities by U.S. News & World Report, Quinnipiac (pronounced KWIN-uh-pe-ack) offers 53 undergraduate majors and 20 graduate programs plus the JD program.”

Design by

Pentagram (New York, NY; partner, Eddie Opara)

Related links

Quinnipiac University Brand Identity E-Book
Upset students over lowercase "u" in "university"

Relevant quote
The new design is purposeful and meant to advance our tradition; cutting a new path versus following the pack. With our new marks, we are positioning ourselves as sophisticated, bold, transformative, personalized, ambitious and globally minded. The crafted sophistication of the wordmark serves to reinforce Quinnipiac's respect for heritage, while contemporary typographic details integrate a modern sensibility and capture the university's focus on the future. Emphasizing the Q in our wordmark was important as the Q demonstrates a point of distinction for the university given its rare use and eloquence in design.

Given that the letter Q is such a powerful signifier, it serves prominently at the heart of our brand identity system. The Q is a transformative letter and shows up often in our new identity. The Double Cut Q is the university's primary icon and should be used on most outwardly facing applications. Like the impact that the university and its graduates have on the world, this stylized Q demonstrates impact through the replication of lines drawing the eye outward and giving the Q movement. The Solid Q is intended as shorthand for the full wordmark and is an alternate to our primary icon. It can be used where it is clear that one is within the context of Quinnipiac. Lastly, the Triple Cut Q is a graphic version of the icon and is always displayed in large sizes, bleeding off the edges of the surfaces on which it sits.

Quinnipiac University Brand Identity E-Book

Images (opinion after)
New Logo for Quinnipiac University by Pentagram
Full logo.
New Logo for Quinnipiac University by Pentagram
Solid, Double Cut, and Triple Cut “Q”s.
New Logo for Quinnipiac University by Pentagram
Solid.
New Logo for Quinnipiac University by Pentagram
Double Cut.
New Logo for Quinnipiac University by Pentagram
Triple Cut.
New Logo for Quinnipiac University by Pentagram
Solid “Q” as used in social media avatars.
Quinnipiac University Brand Identity E-Book
Opinion

The old logo could have only been more dry or default-looking if it had been set in Times. The new logo is a crafted evolution that maintains the basic lock-up of the original but updates with a very pretty stencil serif. We've seen a number of these disappearing serifs in recent years so in terms of novelty there is not much here but given the amount of letters in the name, the effect comes across more vividly. The connecting serifs on the bottom is a nice touch that further enhances the rhythm of the already pleasing combination of letters. Students have complained about the lowercase "u" and, sure, there is something very awkward about not capitalizing it — like my logo being rendered as "Armin vit" — but graphically it works very well with the tail of the "Q" and there is a lovely alignment happening between the "uin" in the first line and "uni" below. Non-pleasingly though is the "y" sticking out more than just a tad on the right side. But it's minor. The "Q" monograms are all nice, with the the triple-lined version being the prettiest. The one big mistake is how they are using the monogram in social media, placing the "Q" inside a circle and completely destroying the flow of the letter. No applications to show but between the nice logo and the blue-hued color palette I bet their brochure will be very nice.

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