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New Logo for Rare



Noted Jun. 22, 2015 by Armin

Industry / Entertainment Tags /


(Est. 1985) “Rare is a British video game developer located in Twycross, Leicestershire. The company was established in 1985 by ‘Ultimate Play the Game’ founders Tim and Chris Stamper. During its early years, Rare primarily concentrated on Nintendo Entertainment System games, creating successful titles such as Wizards & Warriors, Battletoads, and R.C. Pro-Am. In 1994, Rare became a second-party developer for Nintendo and achieved international recognition with critically acclaimed games such as Donkey Kong Country, GoldenEye 007, Banjo-Kazooie, Perfect Dark, and Conker’s Bad Fur Day, among others. In 2002, the company was purchased by Microsoft and has since focused on developing games exclusively for Microsoft video game consoles. Notable releases include Kameo: Elements of Power, Viva Piñata, and Kinect Sports. In 2007, founders Tim and Chris Stamper left the company to pursue ‘other opportunities’.” (Wikipedia)

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2010 Brand New Review

Images (opinion after)
New Logo for Rare
Possibly a better comparison with the old-old logo.
New Logo for Rare
Logo detail.
New Logo for Rare
Will it deck-chair?

Not much in terms of information but clearly someone didn't like the change introduced in 2010 and Rare has reverted to something closer to their pre-2010 logo focusing on their "R" instead of the name as the old logo did. The old-old logo had a pretty crappy "gold" rendering that has now been re-rendered with the computing power and prowess of 2015, which doesn't mean a better logo, it just means a much more bombastic execution of shading, highlighting, gradienting, and beveling. The stroke around the whole thing kills it though, as it then feels too much like a paint-inside-the-lines exercise. Nonetheless, the logo fits. It's for a video game company and video games are all about detail and over-the-top rendering. The wordmark becomes secondary again as in the old-old and it's quite forgettable. Overall, I guess it's an improvement for legacy fans of Rare but I did like the previous logo more.

Thanks to Bobby Cashman for the tip.

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

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