(Est. 1973) “Rare, a U.S.-based conservation organization, works globally to equip people in the world’s most threatened natural areas with the tools and motivation they need to care for their natural resources. For the last 30 years, at more than 90 sites, and in more than 40 nations, Rare has focused as much on people as on science—addressing the underlying social and economic factors that create environmental threats.”
Chermayeff & Geismar & Haviv (New York, NY)
The new Rare visual identity is a lively combination of four bold and clearly understood icons: a drop of water, a leaf, a human head, and a fish. Taken together, they also represent food security, climate resilience and livelihood assurances — the interdependencies between people and nature. The new identity is friendly, modern, and approachable, while immediately situating the organization within the conservation realm.
Images (opinion after)
There is a very nice rhythm in the four icons and the four letters of the name. Very clean and simple.
Thanks to Dan Adler for the tip.