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New Logo for Royal Albert Hall by BrandPie



Noted Mar. 30, 2015 by Armin

Industry / Culture Tags /


“The Royal Albert Hall was built to fulfill the vision of Prince Albert (Queen Victoria’s consort) of a ‘Central Hall’ that would be used to promote understanding and appreciation of the Arts and Sciences and would stand at the heart of the South Kensington estate, surrounded by museums and places of learning. The Hall is a Grade I Listed building; it has been in continuous use since it was opened in March 1871. It was always conceived as a multipurpose building to host not only concerts but exhibitions, public meetings, scientific conversations and award ceremonies. It is a registered charity held in trust for the nation but is financially self-sufficient: it receives no funding from central or local government.”

Design by

BrandPie (London)

Related links

BrandPie project page

Relevant quote
The BrandPie team have created a logo that celebrates the Hall's iconic shape and is extremely versatile and effective across all our communication channels — print and online — allowing us to have a stronger visual presence.

BrandPie project page

Images (opinion after)
Logo introduction and animation.
New Logo for Royal Albert Hall by BrandPie
New Logo for Royal Albert Hall by BrandPie
New Logo for Royal Albert Hall by BrandPie
Champagne bucket and flute. What, no t-shirt?

The previous logo was fine, with a very literal depiction of the building. Nothing exciting but nothing terrible either. The new logo is a much more interesting abstraction of the full facade and it looks quite nice. Despite the main usage being the color overlay version I think the single-color version (best presented in the red sleeve on the tickets) is more successful and sophisticated. The typography is decent, although I'm not sure about all those ligatured "a"s and "l"s.

Thanks to Marc Nijborg for the tip.

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