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New Logo for Tails.com
 

before

after

Noted Aug. 7, 2017 by Armin

Industry / Consumer products Tags /

About

(Est. 2014) “Following a year of extensive researching, trialing and formulating, tails.com was launched in the summer of 2014. A service that allows every single dog to have their own unique, freshly-blended food that is as individual as they are and that gives their owners the reassurance that they’re doing the best for their dog in a way that won’t break the bank.”

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Images (opinion after)
New Logo for Tails.com
Logo.
New Logo for Tails.com
Packaging.
Opinion

Not a lot of info or applications on this one but the new logo made me smile wide enough to warrant a post. The old logo was relatively okay; it wasn’t visually offensive and it tried to do a tail in the “l” but it wasn’t that memorable, especially considering the kick-ass URL. The new logo amps up the quirk factor with an “m” that has sprouted a wagging tail. It’s super awkward but somehow super cute too. My favorite aspect of the logo is the wobbly holding shape that breaks out from the ordinary. The one confusing thing is that the “l” is still trying to be a tail and competes with the other tail but, what the heck, it’s a logo that wags.

Thanks to Ryan Roberts for the tip.

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