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New Logo for Tour de France



Noted Aug. 2, 2019 by Armin

Industry / Sports Tags /


(Est. 1903) “The Tour de France is an annual men’s multiple stage bicycle race primarily held in France, while also occasionally passing through nearby countries. Like the other Grand Tours (the Giro d’Italia and the Vuelta a España), it consists of 21 day-long stages over the course of 23 days. It ‘is the world’s most prestigious and most difficult bicycle race’. Traditionally, the race is held primarily in the month of July. While the route changes each year, the format of the race stays the same with the appearance of time trials, the passage through the mountain chains of the Pyrenees and the Alps, and the finish on the Champs-Élysées in Paris. The modern editions of the Tour de France consist of 21 day-long segments (stages) over a 23-day period and cover around 3,500 kilometres (2,200 mi). The race alternates between clockwise and counterclockwise circuits of France.” (Wikipedia)

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Images (opinion after)
New Logo for Tour de France
Before and after weirdly overlaid but helps see the differences. New logo in red stroke.
New Logo for Tour de France
New Logo for Tour de France
Egan Bernal, from Colombia, celebrating on the winner’s podium.

No info on this one but we can assume the goal was to evolve the old logo, in use since 2002, into something more of something but without losing the principles of the old one. I’ll start this by saying that I do not follow Tour de France, never really cared for watching people on bikes, and have never liked the logo. BUT, I appreciate its equity, how recognizable it is, and how beneficial it is to maintain it. While I still do not like, at all, the new logo, the changes are beneficial for the most part. The “u” in “Tour” is bigger and easier to read; the “R” rider is more dynamic and reads a little bit better as an “R”; the “f” is less wonky; the next “r” is better too and echoes the other one; the “a” and the “n” are probably the biggest improvements in that they don’t look like the designer got tired of drawing letters; and moving the “de” to in between the two words is a much better read. Overall, the design looks as if it was put through a Nike-Swooshifying filter and makes the logo feel a little more contemporary. Still don’t like it tho.

Thanks to Ellie R for the tip.

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