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New Logo for Tourism Vancouver by MMGY Global and McCann Canada



Noted Jul. 2, 2018 by Armin

Industry / Destinations Tags /


Tourism Vancouver is a destination marketing organization and business association representing approximately 1,000 members in tourism and related industries/activities. Our purpose is to effectively market Metro Vancouver as a destination for leisure, meeting and event travelers. Our goals are to attract visitors to the region, encourage them to stay longer and ensure they return. This is done through the coordinated group action of members and staff working together. Tourism Vancouver’s team includes approximately 60 full-time, 20 part-time, seasonal and contract positions and 200+ volunteers, working under the following program areas.

Design by

MMGY Global
McCann Canada

Related links

Daily Hive story

Images (opinion after)
New Logo for Tourism Vancouver by MMGY Global and McCann Canada
New Logo for Tourism Vancouver by MMGY Global and McCann Canada
Horizontal version.
New logo presentation.

According to the linked story, the old logo was two exclamation points coming together, which is something I would have never guessed. I thought it was a medal, perhaps done at the time when the Winter Olympics were held in Vancouver. I guess it was also shaped like a “V”. Needless to say, it was not good. The new logo is meant to be a compass, which is a decent concept for a destination brand I guess. Visually, though, this logo is awkward both in stacked and horizontal versions, but particularly in the stacked. I think the idea of turning the “A” and “V” of the name into arrows but, once rendered, it should have probably been scrapped; the lone “R” on the bottom line is simply too imbalanced and the breaks in the name are too forced. The horizontal version is less awkward but not great by any means; the best thing about it is that at least the “O” and the arrows are in the center, making it somewhat interesting. Overall, for a tourism brand, it’s not very exciting or alluring.

Thanks to Brian Zielinski for the tip.

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