Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

New Logo for Travel Channel



Noted Oct. 2, 2018 by Armin

Industry / Entertainment Tags /


(Est. 1987) “Travel Channel is an American basic cable and satellite television channel that is owned by Discovery, Inc., which had previously owned the channel from 1997 to 2007. The channel is headquartered in Chevy Chase, Maryland, United States. It features documentaries, reality, and how-to shows related to travel and leisure around the United States and throughout the world. Programming has included shows on African animal safaris, tours of grand hotels and resorts, visits to significant cities and towns across the world, programming about various foods across the world, and programming about ghosts and the paranormal in notable buildings. As of February 2015, Travel Channel is available to approximately 91.5 million households (78.6% of households with television) in the United States.” (Wikipedia)

Design by


Related links

Travel Channel news page
2011 Brand New post

Relevant quote
Coinciding with all of this is an update and re-design of the network logo, as you see above. The network name remains the same, but there’s a visually abbreviated handle (“Trvl”), an updated type treatment and a more subdued color palette. Accompanying that, you may also notice some new graphics and a generally more streamlined look when visiting travelchannel.com – designed to create a visual experience that’s more readable and simpler to navigate.

Travel Channel news page

Images (opinion after)
New Logo for Travel Channel
New look video. (You can change the video quality to HD, for some reason it’s embedding at the lowest res possible.)

In 2013 the Travel Channel added an obnoxious giant arrow behind what was otherwise a decent wordmark — the one we last saw here in 2011 — making it look like a cheap travel agency. While it would normally be good news that such a logo is being changed, the new logo only bears bad news. For some unexplainable reason, the new logo features no vowels. It is beyond me what concept this serves, especially when the name of the channel remains vowel-full. But let’s assume, it’s a fantastic concept and that it makes perfect sense… the execution is quite bad as well. It’s not terrible, but it’s not good in any way. They only had four letters to integrate and each of them look like they belong in different fonts, while the arrow shares none of the traits of the letters. “CHANNEL” underneath has its own agenda going, rocking some major ink traps. Based on the promo video, it looks like Travel Channel is now about haunted places and paranormal stuff but the scariest thing you will find in their programming is this new logo.

Thanks to Aaron Bouvier for the tip.

Your opinion…

On Logo

See what else happened on Brand New each year since publication began in 2006


Logo Before & After
Logo detail

Share ›

Spotted Around the web

New Logo for SUSE

New Logo for SUSE
Spotted Apr. 2, 2020

Pinned Recent, Big Stories


New Logo for Roblox

New Logo for Roblox
Posted Jan. 13, 2017