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New Logo for UNLV Rebels by Adrenalin



Noted Jul. 6, 2017 by Armin

Industry / Sports Tags /


“The UNLV Rebels are the athletic teams that represent the University of Nevada, Las Vegas. They compete in the NCAA Division I (Football Bowl Subdivision for college football) as a member of the Mountain West Conference. The school’s colors are scarlet and gray. Some of the Rebels teams use variations of the team name for their individual sport, such as the Runnin’ Rebels for men’s basketball. The baseball team is sometimes referred to as the Hustlin’ Rebels.” (Wikipedia)

Design by

Adrenalin (Denver, CO)

Related links

UNLV press release

Relevant quote
With the refresh, primary elements of the current mark were retained but modernized, building on the existing scarlet, gray, and black color palette and the arched UNLV. The cornerstone of the mark, Hey Reb!, gets a more active, progressive treatment through a profile that maintains his most notable features including his mustache, strong chin, and hat.

Among the new elements are the inclusion of an outline representation of the famous “Welcome to Fabulous Las Vegas” sign, an exchange Hey Reb!’s feather with a star design synonymous with Las Vegas, and stylized mountains to further tie the mark to the Southern Nevada region.

UNLV press release

Images (opinion after)
New Logo for UNLV Rebels by Adrenalin
New Logo for UNLV Rebels by Adrenalin
Logo elements. Hat!
Before-after morph. Totally convincing.

The old logo wasn’t great but it had a very deliberate mascot/cartoon aesthetic that, within that genre, was as good as it gets. The exaggerated chin and moustache and the XXL hat that cast a menacing shadow on the face was an apt representation of the macho bravado of college sports, which I guess is not the most welcome image nowadays. The new logo is more in tune with professional sports logos, opting for a stylized, spiky, wavy aesthetic. The new “Reb” is a mix of the Marlboro Man, the Most Interesting Man in the World, and the New England Patriots logo, all while “hiding” different Nevada-related hints. Some things are unintelligible, like the mountains or the bandana, while others are quite literal, like the star or, um, the hat, with perhaps the most interesting feature being the holding shape that references the classic Welcome to Fabulous Las Vegas sign. It’s a decent evolution, but it’s hard to discern what exactly is going on in the logo… the colors don’t help in adding contrast and the shapes can be confusing — everything looks like a moustache. The UNLV lettering is an improvement only because the old one was so poorly stretched and curved. Overall, it could be worse, it could be better, and, above all, it’s kind of impressive that they even changed Reb at all, being that those college mascots can become untouchable.

Thanks to Marc Stevens for the tip.

Your opinion…

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Logo Before & After
Logo detail

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