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New Logo for Wichita Dwight D. Eisenhower National Airport by Sullivan Higdon & Sink
 

before

after

Noted Jan. 29, 2015 by Armin

Industry / Aviation Tags /

About

(Est. 1929, previously Wichita Mid-Continent Airport) “Wichita Dwight D. Eisenhower National Airport (IATA: ICT, ICAO: KICT) is a commercial airport in Wichita, Kansas, United States. The airport is about 7 miles (11 km) west of downtown Wichita and the largest and busiest airport in the state of Kansas. […] The airport is named in honor of Dwight David ‘Ike’ Eisenhower , the 34th President of the United States from 1953 to 1961.” (Wikipedia)

Design by

Sullivan Higdon & Sink (Wichita, KS)

Related links

Wichita Dwight D. Eisenhower National Airport press release
Sullivan Higdon & Sink project page

Relevant quote
The new Airport logo contains a dominant 'W' for Wichita and a subtle 'E' for Eisenhower, both housed uniquely in a wing-like form. The distinct geometric nature of the symbol was inspired by the modern architecture of the new terminal, while a custom-type treatment was developed to correspond with the curvilinear nuances of the symbol.

"The blue and green logo colors were selected to embrace the modern and vibrant progress we're experiencing at the airport and in Wichita," said airport director, Victor White. "The logo is modern and confident, yet friendly and inviting, much like our community."

Wichita Dwight D. Eisenhower National Airport press release

Images (opinion after)
New Logo for Wichita Dwight D. Eisenhower National Airport by Sullivan Higdon & Sink
Logo detail.
New Logo for Wichita Dwight D. Eisenhower National Airport by Sullivan Higdon & Sink
Business card. (I am guessing the other side would have useful information).
New Logo for Wichita Dwight D. Eisenhower National Airport by Sullivan Higdon & Sink
Rendering as sign.
New Logo for Wichita Dwight D. Eisenhower National Airport by Sullivan Higdon & Sink
Dwight D. Eisenhower’s granddaughter, Mary Jean Eisenhower (left), unveiling the new logo.
Opinion

The old logo… wow! Someone really took the concept of wings to heart. And so… extended. The new logo… wow, too! It's quite something but at the same time it's nothing. A "W" and an "E", sure, but the resulting shape is just… weird. I don't want to encourage the it-looks-like game but hello Jonny Bravo. Had they skipped the ginormous monogram thing and just used the Whichita wordmark, which is relatively nice — and communicates motion much better through the crossbars of the "A" and "H" than the swooping "WE" — then this could have turned out modestly successful.

Thanks to Amy Burritt for the tip.

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