(Est. 2019) “Orro is the world’s first truly responsive lighting system. Designed to be part of the fabric of your home. Orro responds to your presence, preferences and adapts to natural lighting patterns.”
Enlisted Design (Oakland, CA)
We partnered with Orro to develop a holistic brand experience, including their brand name and visual identity, and the design of their first product: the responsive light switch. Each touchpoint needed to deliver on Orro’s mission to transform light into an enriching home experience.
For the brand name, we delved into words evocative of warmth, radiance, and enrichment. Inspired by the Spanish word “oro,” which translates to “gold.” The wordmark is clean and refined, with expressive, subtle gradients signifying the soft changes in natural light. The brand color palette is warm hues that occur in the span of dawn to dusk. We delivered a brand identity, photography and branding guidelines oozing with the glow and warmth to match Orro’s expressive aesthetic.
Images (opinion after)
Even though I have seen that “R” construction in other projects that I can’t exactly recall (or in fonts I will never use), there is something elegant and intriguing about them here. The thin weight, the subtle gradient as the leg tucks under, and the symmetry-but-not-symmetry with the “O”s makes for an interesting logo and one that, for better or for worse, fits well with a $199 light switch — by which I mean there is a slight pretentiousness to it. The packaging is quite nice, with an all-black box and a slick use of the dusk-to-dawn gradient inside and in the type under the tear-out piece. Overall, this has a luxurious and techie feel that’s just right for the target audience.