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New Logos and Uniforms for Portland State Vikings by Nike Graphic Identity Group
 

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Noted Jun. 2, 2016 by Armin

Industry / Sports Tags /

About

Portland State Vikings is the nickname of the NCAA-affiliated, intercollegiate athletic teams representing Portland State University of Portland, Oregon. The Vikings compete at the NCAA Division I level in basketball, soccer, volleyball, golf, tennis, softball, indoor and outdoor track and field, and cross country. The university has been a member of the Big Sky Conference since 1996. Along with the other Big Sky football programs, Viking football takes-part in the NCAA Division I Football Championship Subdivision (FCS), formerly known as NCAA Division I-AA.” (Wikipedia)

Design by

Nike Graphic Identity Group

Related links

Vikings brand page with links to relevant materialsbr />Vikings press release

Relevant quote
Modeled on a Viking shield, the new logo symbolizes tradition and strength, with elements that call out PSU's urban heritage and indomitable spirit. Along with a re-stylized Viking head, the logos replace the former helmet design and will become the trademark brands for PSU athletics.

Vikings press release

Images (opinion after)
New Logos and Uniforms for Portland State Vikings by Nike Graphic Identity Group
Primary logo.
New Logos and Uniforms for Portland State Vikings by Nike Graphic Identity Group
Wordmark
New Logos and Uniforms for Portland State Vikings by Nike Graphic Identity Group
Custom fonts.
New Logos and Uniforms for Portland State Vikings by Nike Graphic Identity Group
New Logos and Uniforms for Portland State Vikings by Nike Graphic Identity Group
Different wordmarks.
New Logos and Uniforms for Portland State Vikings by Nike Graphic Identity Group
Secondary logo.
New Logos and Uniforms for Portland State Vikings by Nike Graphic Identity Group
New Logos and Uniforms for Portland State Vikings by Nike Graphic Identity Group
Uniforms.
New logo and uniform presentation.
Opinion

The viking in the old logo looked more like a lightning bolt, Daft Punk buffalo than a viking and the wordmark wasn't much to get excited about. The new logo is a very odd and unflattering "PS" monogram shaped into a shield and meant to look menacing, as if it had its eyebrows furrowed or as if it wanted to be friends with the new DC Comics logo. The proportions of both the logo in general and the letters are very unpleasant and the forced right slab on the "S" is almost comical. The wordmark and custom font are perhaps a little more interesting but overall it's a crude, unfinished design and some of those letters are downright ugly — I'm looking at you "W" and "J". The secondary viking drawing is not much better, combining hard angles with curved angles and an overly dramatic shadow, all inside a weird "V" shape. The uniforms, where Nike GIG usually excels, don't save the subpar elements this time.

Thanks to Kyle Zadina for the tip.

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