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New Logos for Norfolk Tides by Brandiose
 

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About

(Est. 1969) “The Norfolk Tides are a minor league baseball team in the Triple-A International League. They play at Harbor Park in Norfolk, Virginia. Since 2007 they have been a farm team of the Baltimore Orioles; prior to that, they had a 38-year affiliation with the New York Mets.” (Wikipedia)

Design by

Brandiose (San Diego, CA)

Related links

Tides press release

Relevant quote
The Tides new logos honor Norfolk's oceanic, military, shipbuilding and fun-in-the-sun heritage.

A new trident-bearing sea horse is the centerpiece of the identity, surrounded by "Norfolk Tides" written in historic naval lettering. Fans will also love the new Norfolk "N" in the shape of an anchor.

Battleship Gray, Sea Foam, Tidal Green, Orioles Orange and Black make up the club's new official colors, paying tribute to Norfolk's baseball, naval and oceanic heritage.

Tides press release

Images (opinion after)
New Logos for Norfolk Tides by Brandiose
Main and alternate logos.
New Logos for Norfolk Tides by Brandiose
Shop banner.
New Logos for Norfolk Tides by Brandiose
Merch.
Logo introduction. Not very exciting. (Sorry, I can’t get it to fill the area; it’s a weird embed code.)
Opinion

The previous logo was really bad, with poor typography on a curve, a barely readable "T", terrible inline highlights and shadows, and a swoosh for a tide that somehow has not faced a Nike lawsuit. The new logo, like all things Brandiose, is quirkily affirming and spot-on by elevating a meandering seahorse to a rallying sports icon. Looking like a baby dragon, the seahorse makes for a great mascot and how it holds the trident with its fins is both adorable and bad-ass. The typography is pretty cool too, evoking the obligatory sports spikes without being mechanical about it. The alternate "N" anchor logo looks great too but I'm not clear what the thing sticking out of the top of the left leg is supposed to be. Overall, plain fun and unexpected.

Thanks to Kevin Carobine for the tip.

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