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New Logos for Portland'5 Center for the Arts by Sockeye Creative
 

before

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Noted Sep. 9, 2013 by Armin

Industry / Culture Tags /

About

(Est. 1980, formerly Portland Center for the Performing Arts) Portland’5 Centers for the Arts is a leader in expert venue management, overseeing the Arlene Schnitzer Concert Hall, Keller Auditorium and Antoinette Hatfield Hall, which includes the Brunish, Newmark and Dolores Winningstad Theatres.

Home to arts organizations such as Oregon Ballet Theatre, Oregon Symphony Orchestra and Portland Opera, it is the 5th largest performing arts center in the U.S. and generates an average of $60 million in regional spending through its operations.

Portland’5 is operated by Metro and managed through the Metropolitan Exposition and Recreation Commission (MERC).

Design by

Sockeye Creative (Portland, OR)

Related links

Sockeye Creative blog post
Portland'5 Center for the Arts press release

Relevant quote
We wanted to communicate to Portlanders that these are their venues, so the apostrophe infused a sense of ownership while the "5" calls out their full family of venues. It's a concise, perfect way to pack that big idea right into their name. […] We decided that the most powerful way to visually represent the diversity and performances within each venue would be through a modular system of spotlights. We built the initial letter of each venue with an overlapping series of spotlights, which brought a sense of energy and beautiful color shifts between the layers. Each logo's colors are a nod to the venue they represent: for example, an elegant gold palette for the Schnitzer, and a plush blue for the Newmark that alludes to their blue velvet theater seats.

Sockeye Creative blog post

Images (opinion after)
New Logos for Portland'5 Center for the Arts by Sockeye Creative
The five logos.
New Logos for Portland'5 Center for the Arts by Sockeye Creative
The five logos, shorthand on black.
New Logos for Portland'5 Center for the Arts by Sockeye Creative
Facade with sexy Instagram filter.
New Logos for Portland'5 Center for the Arts by Sockeye Creative
All five logos on the facade. Photos by Scot Olsen-Morales.
Opinion

It's a nice family of logos even if at times the monogram letterforms feel too forced to conform to 90- and 45-degree angles. The typeface choice — Priori, I think — gives them all a groovy contemporary look.

Thanks to Scot Olsen-Morales for the tip.

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