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New Logos for Round Rock Express by Brandiose
 

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Noted Oct. 31, 2018 by Armin

Industry / Sports Tags /

About

(Est. 2000) “The Round Rock Express are a Minor League Baseball team of Pacific Coast League (PCL) and the Triple-A affiliate of the Houston Astros major league club. They are located in Round Rock, Texas, and play their home games at the Dell Diamond. The team is named for Baseball Hall of Famer Nolan Ryan, who was nicknamed “The Ryan Express.” Ryan, along with son Reid Ryan and Don Sanders make up the team’s ownership group, Ryan Sanders Baseball.” (Wikipedia)

Design by

Brandiose (San Diego, CA)

Related links

Round Rock Express press release
2010 Brand New Review

Relevant quote
The team's primary E-Train logo has been enhanced to more authentically represent the historic trains that came through Round Rock along the Chisholm Trail. The center of the E-Train is also a tribute to the iconic "Lone Star" that Texas is proudly known for.

Fans will enjoy a new "double-R" mark as well, a cattle brand nod to the Ryan family's love of ranching. The double-R is the focal point of a new custom Express team font that fans can expect to see in 2019.

The new look kicks off the Express' 20th anniversary season featuring a 20-year logo showcasing the iconic round rock that the city is named for perched in front of an Astros' rainbow-inspired sky commemorating the dawn of a new affiliation.

Round Rock Express press release

Images (opinion after)
New Logos for Round Rock Express by Brandiose
Primary logo.
New Logos for Round Rock Express by Brandiose
Primary and secondary logos.
New Logos for Round Rock Express by Brandiose
New Logos for Round Rock Express by Brandiose
Logo explanations. FYI, the Round Rock rock is an actual round rock.
New Logos for Round Rock Express by Brandiose
New Logos for Round Rock Express by Brandiose
Uniforms.
Opinion

Since I gave the Round Rock Express a full review back in 2010, a Noted follow-up now seems in order. The old logo was fine and it had that fun minor-league-baseball aesthetic but it didn’t have that minor-league-baseball-designed-by-Brandiose aesthetic. The new primary logo shows a steampunk “E” in the shape of a train pilot (another word I learned today!) with a lone star in the center because Texas. It’s a little forced but if anyone can pull it off convincingly it’s Brandiose. The Tuscan-ish type treatments of the double “R” monogram and the “Express” and “Round Rock” wordmarks is pretty nice and well executed. The one WTF moment is the badge with the Texas silhouette holding a depiction of the round rock that Round Rock is named after — it just doesn’t translate well into a drawing but props for giving it a go.

Thanks to Ryan Williams for the tip.

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

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