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New Logos for Utah Jazz done In-house
 

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Noted May. 16, 2016 by Armin

Industry / Sports Tags /

About

(Est. 1974) “The Utah Jazz is an American professional basketball team based in Salt Lake City, Utah. The Jazz compete in the National Basketball Association (NBA) as part of the Northwest Division of the Western Conference. Since 1991, the team has played its home games at Vivint Smart Home Arena. The franchise began play in 1974 as the New Orleans Jazz, based in New Orleans, Louisiana, and moved to Salt Lake City in 1979.” (Wikipedia)

Design by

In-house by the Larry H. Miller Sports & Entertainment creative services department

Related links

Jazz new look page
Jazz press release

Relevant quote
The look harkens back to a team that was born as the New Orleans Jazz with the ‘J’ as an eighth note in 1974. The logo evolution has gone full circle as an acknowledgment of the team’s heritage. The mountain logo is no longer part of the graphics package with an emphasis now on the ‘Jazz’ wordmark and the name of the home state embedded above the nickname, which echoes the primary logo from 1979-96.

Jazz press release

Images (opinion after)
New Logos for Utah Jazz done In-house
Comparison with 2010/11 - 2015/16 secondary logo.
New Logos for Utah Jazz done In-house
Primary logo detail.
New Logos for Utah Jazz done In-house
Primary and alternate logos.
New Logos for Utah Jazz done In-house
Animation among logos.
New Logos for Utah Jazz done In-house
Uniforms.
New Logos for Utah Jazz done In-house
Uniform details.
Opinion

Maybe because I was a die-hard basketball fan in the 1990s I've always associated the Utah Jazz with their jazz note logo and not so much the mountain one with the roller-coaster typography. And maybe even the Jazz have always maintained a kinship with that mark as the jazz note has been a secondary logo all these years. Now, the mountain logo is gone and the secondary logo has been upgraded to primary. (Comparison of these directly below.) The new logo drops the stroke that immediately opens up the mark and let's it breathe. The green outlines look better now and the space in the upper-right corner has been filled with a custom, 22-degree-angled, italic text for "UTAH" that matches the angles of the "Z"s. Would have been fun to see more of that italic somewhere else. The main logo can break down into versions with less elements until it reaches only the tricolor ball which then turns into a simple badge with the team name on a circle as the secondary logo. It's simple and straightforward but slightly diluted by a funky condensed sans serif (which you can see in the uniform detail shot) that could have done without the curving of the corners and angling of the stems. Overall, good for them for building on their heritage and keeping it relatively simple but maybe some more finessing would have done it good.

Thanks to Corwin Thiessen for the tip.

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