(Est. 1993) “WWE Raw, known as Monday Night Raw or simply Raw, is a professional wrestling and sports entertainment television program that currently airs live on Monday evenings at 8 pm EST on the USA Network in the United States. […] The show debuted on January 11, 1993 and has since been considered as the flagship program of WWE.” (Wikipedia)
(Est. 1999) “WWE SmackDown or simply SmackDown (also known as SmackDown Live for marketing purposes) is a professional wrestling television program that debuted on August 26, 1999. The show’s name is also used to refer to the SmackDown brand, in which WWE employees are assigned to work and perform on that program.” (Wikipedia)
In the latest bold initiative heralding WWE’s New Era, Raw General Manager Mick Foley and SmackDown Live General Manager Daniel Bryan took to Twitter yesterday to unveil dynamic new show logos for Raw and SmackDown Live.
Images (opinion after)
Back in the day (late 1980s, early 1990s) I was a bona fide wrestling fan and knew everything there was to know about anyone from Ric Flair to the Iron Sheik to the Ultimate Warrior. Now, I can't tell between John Cena and Chris Jericho or between WWE Raw and WWE Smackdown Live. I remember when you just sat down and watched whatever WWF programming was on, regardless of name and sub-brand (which wasn't even a thing back then). None of these four logos have any major resonance with me, other than looking like something sporty verging on Ultimate Fighting branding. Both sets could easily be interchangeable as before and afters of each other. There is nothing wrong with them — except maybe the extended lines in the new Smackdown Live logo, those are terrible — they fit the high-octane, entertainment-bonanza that is wrestling. The new Raw logo might be the better of the bunch simply because it's the least fast & furious. The only constant in all these logos is that Vince McMahon is still a thing.
Thanks to Jim Mason for the tip.