“The Fighting Illini (also known as The Illini) are the intercollegiate athletic teams of the University of Illinois at Urbana-Champaign. The University offers 10 men’s and 11 women’s varsity sports. The University operates a number of athletic facilities, including Memorial Stadium for football, the State Farm Center for both men’s and women’s basketball, the Atkins Tennis Center for men’s and women’s tennis, and Huff Hall for the men’s Wrestling team. The Fighting Illini lay claim to over twenty-five National Championships dating back to 1900.” (Source: Wikipedia)
Nike Graphic Identity Group
The "I" logo will remain the primary representation of the brand and serve as the main identifying device for athletes. The overall proportions of the letterform have been slightly adjusted from the previous version, with a decreased weight of the body (vertical) stroke and increased weight of the cross (horizontal) strokes. The connections between the strokes have evolved to tie in with the custom alphabet and numeral set, which features subtly curved joints. In addition to the updated "I", a custom alphabet and "Illinois" and "Fighting Illini" logotypes have been created for use across all sports teams.
The oblique letterforms are inspired by the speed and elusive lateral movements synonymous with Red Grange, one of the most celebrated athletes in Illinois Athletics history. The split color design nods to the concept of duality in the school's motto, "Learning and Labor," and represents the state of Illinois as a crossroads between East and West. The primary logo and typography now work in support of one another while playing off the University of Illinois Athletics attributes of Tradition, Pride, Loyalty, Family, Honor and Passion.
Continuing with the themes of duality and symbolism, the powerful storytelling elements of Memorial Stadium and the great mystique of Red Grange were combined to create an aggressive, contemporary look of speed in the new Victory Badge. Inspired by superheroes, the primary "I" logo is at the center of the badge, encased by two facing F's that symbolize the fight that the Illini display when they take the field of play. The Victory Badge is grounded by vertical stripes that reference the columns at Memorial Stadium, and ends in a powerful V shape that represents victory. While the logo's inspiration is derived from the school's rich football tradition, it will be used by all of the university's athletic teams. Through the development of this secondary logo, University of Illinois adds a modern element to complement the classic look of the primary mark.
Images (opinion after)
Of all the recent Nike redesigns this is the least bombastic and probably one of the better ones. Mostly due to the introduction of the "Victory Badge", despite being over-explained to death. It's just a cool graphic that looks great small on the football uniform and large on the soccer uniform. The custom, italic, Terminator-esque font is as bland and uncool as usual but at least they didn't put a serif on the "O" this time.
Thanks to Daniel Newman for the tip.