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New Name and Logo for Citibanamex



Noted Oct. 14, 2016 by Armin

Industry / Finance Tags /


(Est. 1884) “Grupo Financiero Banamex S.A. de C.V. has its origins and is the owner of Banco Nacional de México or Banamex, Mexico’s second largest bank behind BBVA Bancomer. The Banamex Financial Group was purchased by Citigroup in August 2001 for $12.5 billion USD. It continues to operate as a Citigroup subsidiary.” (Wikipedia) As of October, the bank will be known as Citibanamex.

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Images (opinion after)
New Name and Logo for Citibanamex
Video introducing the new name (in Spanish).

The Banamex icon has been around in Mexico for as long as I can remember, even surviving the acquisition by Citigroup in the early 2000s that transformed all the brown Banamex logos and branches into a replica of the Citi identity with the icon rendered in red, type in white, and set against the blue gradient typical of Citibank in the U.S.. Now, that extrapolation has gotten weirder with a literal merger of two extremely recognizable logos on their own: the Citi logo with its red arc now precedes the Banamex name in the same Interstate font with the decades-old icon on the right. This is a Frankenstein of the worst kind with two strong icons that were never meant to be together. To their credit, the graphical merging of the two things is done as least excruciatingly as possible — except for that half-size larger space between "citi" and "banamex"… which, I guess, is kind of a karmic metaphor that these two things will never be together-together. The name is a mouthful too, Citibanamex, and the capitalizing basically makes banamex Citi's bitch. (Although I can see the logic… Citi begets Citibank, Citigroup, Citibanamex.) As long as Pepsi doesn't buy Jarritos and turns it into Pepsijarritos, we are cool.

Thanks to Claudio Prudhomme for the tip.

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