Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

New Name and Logo for CVS Health by Siegel+Gale
 

before

after

Noted Sep. 9, 2014 by Armin

Industry / Corporate Tags /

About

(Est. 2007, formerly CVS Caremark Corporation) “CVS Health is a pharmacy innovation company helping people on their path to better health. Through our 7,700 retail pharmacies, more than 900 walk-in medical clinics, a leading pharmacy benefits manager with more than 65 million plan members, and expanding specialty pharmacy services, we enable people, businesses and communities to manage health in more affordable, effective ways. This unique integrated model increases access to quality care, delivers better health outcomes, and lowers overall health care costs.”

Design by

siegel+gale (New York, NY)

Related links

CVS Health full press release and videos
"Our new Name"
Adweek story

Relevant quote
The change of our corporate name to CVS Health is an important milestone in the history of our company. It reflects our broader health care commitment and our expertise in driving the innovations needed to shape the future of health.

"Our new Name"

Images (opinion after)
New Name and Logo for CVS Health by Siegel+Gale
Logo detail.
New name and logo introduction TV spot.
A shorter (slightly different version) focusing on how CVS is not selling cigarettes anymore at their pharmacies.
New Name and Logo for CVS Health by Siegel+Gale
The businesses of CVS Health, just to help clarify what they do.
Opinion

It would be difficult to not improve on the previous merger logo with the conflicting CVS and Caremark logos stacked and a line sort of tying them together. The new corporate name is much stronger and streamlined and marks a unified single company — my only hesitation is that it sounds more like a healthcare division of CVS than the parent company name. The hard-angled heart is surprisingly, well, hard-angled and it provides a welcome rigidness and business-minded aesthetic as opposed to just a bubbly rounded heart. The thin slab serif "Health" type is okay, I guess. It could be better but it could also have turned out much worse.

Thanks to Christopher Simmons for the tip.

Your opinion…

On Execution


Total

Comments


Share ›

Spotted Around the web

New Logo for Medallia

New Logo for Medallia
 
Spotted Apr. 25, 2019

Pinned Recent, Big Stories


Curated Fortune Favors the Bold

Billbold

Billbold
 
Posted Jan. 24, 2013

Optimum has the Last Word

Optimum has the Last Word
 
Posted Sep. 19, 2012