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New Name and Logo for Les Republicains



Noted Jun. 2, 2015 by Armin

Industry / Politics Tags /


(Est. 2015) “The Republicans (French: Les Républicains; LR) is a right political party in France, and is one of the two major contemporary political parties in the country along with its centre-left rival the Socialist Party (PS). The Republicans was formed on 30 May 2015 as a rebranding of the Union for a Popular Movement (UMP) of the French centre-right founded under former President Jacques Chirac.” (Wikipedia)

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Nicolas Sarkozy appeal to Republicans
BBC story

Relevant quote
The move has sparked widespread debate in France, with critics arguing that all French people are Republicans.

According to one opinion poll, almost 70% of the public - and 40% of UMP supporters - said that no political party had the right to use the Republican label.

In an editorial in Le Monde (in French), a group of three writers and politicians said: "For Nicolas Sarkozy to name his party in such a way that claims to represent all Republicans, as though there is no-one else apart from him, is insulting and irresponsible."

BBC story

Images (opinion after)
New Name and Logo for Les Republicains
Logo detail.
New Name and Logo for Les Republicains
Logo on t-shirt.
History of the party. Logo animation at the end.

I imagine this would be the equivalent of McDonald's changing its name to The Hamburgers. But more political. I'm quite sure I will miss a lot of nuances about the old and new logos since French political parties are not my area of expertise. The previous logo was fine, I guess, with some good foliage, a stately serif, and the blue-white-red palette of the flag. But it definitely looked dated and old. The new logo is more logo-ish with an abstraction of the flag giving way to an "R" marching forward. I kind of like it. It's simple, minimal, asymmetric, well balanced. Unfortunately the choice of Rotis semi-sans-almost-maybe-a-serif-but-not is not a good one. I love me some Otl Aicher but Rotis was never his crowning achievement and this shows why. It looks old and boring and just plain weird in that configuration — not even "Les Hamburgers" would look good.

Thanks to Paul Vickers for the tip.

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

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