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New Name and Logo for NKOM by Op designstudio
 

before

after

Reviewed Jan. 29, 2015 by Armin

Industry / Government Tags /

Established in 1987 and formerly known as Post- og teletilsynet (“Norwegian Post and Telecommunications Authority”), the newly renamed Nasjonal kommunikasjonsmyndighet (“Norwegian Communications Authority” and NKOM for short in both languages) is the government agency in Norway responsible for overseeing and supervising retail providers of postal and telecommunications services as well as managing the actual phone numbering system and the frequencies that mobile networks, radio, and television use. In other words, if NKOM ain’t happy you are not getting any communicatin’ done. Based in the town of Lillesand, NKOM has 150 employees and is self-financed through fees and charges. This January, along with the name change, the agency introduced a new logo designed by Kristiansand, Norway-based Op designstudio.

In the new agency marque, the letters of the acronym form the corners of a square.We placed the lion at the centre, like a sentry in an intersection. Horizontal, vertical and diagonal lines run through the letters and the lion, which can symbolize (Internet) traffic. The openness of the design reflects a modern government body, as well as its aims: all lines must be open in order to ensure uninterrupted communications and trade through electronic channels.

The symbol is blue, in accordance with the logo of the overarching Ministry of Transport and Communications. The letters “NKOM” are custom designed to match the graphic character of the lion. Type choice for “National Communications Authority” is made in compliance with the Government’s visual identity.

Op designstudio project page

New Name and Logo for NKOM by Op designstudio
Logo detail.
New Name and Logo for NKOM by Op designstudio
A couple of lock-up options and in both languages. Displayed small on purpose so that you can see the lion shrunk down.

The old logo was sort of okay, with a definite telecomm vibe but it didn’t quite look like a government agency, more like just another service provider. The new logo, simply by including a representation of the lion found in Norway’s coat of arms, achieves instant government-cred. The lion drawing features sharp, blunt corners and hard angles — up close it’s not the prettiest thing in the world but it reduces really well. The placement of the NKOM letters around the lion is unconventional — both for logos in general and for coat-of-arm treatments — and gives the logo a very contemporary and fresh look. As a unit, it looks quite cool. The typography, abiding by the government’s identity guidelines, is a decent complement.

To complement the strictness of the marque, we have developed a concept for supporting graphics based on the northern lights. The elements are being developed both for use in print and motion graphics. More to come!

Op designstudio project page

New Name and Logo for NKOM by Op designstudio
Background and graphics (to come) infused with northern lights colors and textures.

I’m not sure about the above. The gradients look okay behind the logo but the pixelated stuff clashes too much. Since it’s work in progress, there isn’t much that can be judged.

New Name and Logo for NKOM by Op designstudio
Business card.
New Name and Logo for NKOM by Op designstudio
Logo unveiling.
New Name and Logo for NKOM by Op designstudio
Sign detail.

Not much to add or see, other than commending both designer and client for a remarkably cool-looking government logo.

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