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New Name and Logo for WeGo Public Transit



Noted Jul. 17, 2018 by Armin

Industry / Transportation Tags /


(Est. 1973) “The Nashville Metropolitan Transit Authority (MTA), known as of July 12, 2018 as WeGo Public Transit is a public transportation agency based in Nashville, Tennessee. Consisting of city buses and paratransit, the system serves Nashville and Davidson County.” (Wikipedia)

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WeGo Public Transit press release (PDF)

Relevant quote
As Nashville continues to grow, we need to better embody the community we serve. It was made unequivocally clear to MTA/RTA officials during the nMotion process that our services are too confusing. Our new name, logo, and brand colors will help us to become more unified and recognizable in the community we serve. The WeGo rebrand is a great way to reinvigorate pride in our system and marks a renewed commitment to making transit better for all.

WeGo Public Transit press release (PDF)

Images (opinion after)
New Name and Logo for WeGo Public Transit
New Name and Logo for WeGo Public Transit
New Name and Logo for WeGo Public Transit
Livery. (Image source)

The old logo maybe had an explanation for its pie-chart-ness or maybe it doesn’t… either way, it was an ugly-looking logo that looked like it escaped from a government PowerPoint presentation. There was nothing wrong with the name: it said “Nashville” and it said “MTA”, which, even if you don’t know what it stands for, it sounds transportation-y. The new name is awkward both in how it sounds — try working it into a sentence, “Take WeGo downtown then turn left” or “I’ll meet you there, I’m going to take WeGo to the party” — and how it looks in its camelcase writing. The logo is also very awkward with an icon that is… I don’t know what it is… an abstract bus with two giant tires? A dotted/dashed line? It’s hard to decide if it’s amazing or terrible in its simplicity, although I’m leaning towards the latter. The wordmark has nothing to do with the icon (or with anything ever) and it looks like some randomly selected italic sans serif paired with its Roman counterpart underneath. I mean, it’s a decent set of fonts for a corporate report or something but as the logo for a public transportation system, they feel unrelated. The livery is literally all over the place, with different lock-ups of the logo in different sizes in what feel like random positions. Overall, this seems like a missed opportunity to create a cool public entity to match the rising popularity of Nashville as a creative destination.

Thanks to Lucas Leverett for the tip.

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