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New Name, Logo, and Identity for Marble by Jones Knowles Ritchie

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Noted May. 21, 2019 by Armin

Industry / Advocacy Tags /

About

(Est. 2019) “UNICEF and partners announce today the launch of Marble, a science and art collective pioneering the future of ethical data. Marble seeks partners to share access to corporate data in an ethical and responsible manner, transforming that data into public goods for children. Marble and its network of collaborators translate big data into simple findings, use creative design to turn evidence into action, and begin to tackle the world’s most challenging problems affecting children. Marble Founder Natalia Adler is a Data, Research, and Policy executive at UNICEF. Adler and the Marble founding team are the go-to resource for data-driven corporations and institutions who wish to see a democratic and ethical future for data. Adopting a shared value approach, Marble and its partners ‘repurpose big data to do even bigger things,’ said Adler.”

Design by

Jones Knowles Ritchie

Related links

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Images (opinion after)
Logo.
New Name, Logo, and Identity for Marble by Jones Knowles Ritchie
Custom typeface.
Main message, animated.
New Name, Logo, and Identity for Marble by Jones Knowles Ritchie
Business card.
New Name, Logo, and Identity for Marble by Jones Knowles Ritchie
Posters.
New Name, Logo, and Identity for Marble by Jones Knowles Ritchie
Leaning flat things.
New Name, Logo, and Identity for Marble by Jones Knowles Ritchie
Notebook.

Sample messages.
New Name, Logo, and Identity for Marble by Jones Knowles Ritchie
Maze graphic.
Brand film.
Opinion

At first glance I wasn’t too impressed with the logo. The open characters and stroke approach felt interesting but the colorful marbles were a bit of a turn-off. Seeing it in animation, though, as well as the use of the marbles to communicate different messages made me reconsider. There is a clever synergy (both in concept and execution) between the open letters and the marbles that convey the idea of trying to find pathways (the letters) to release that information (the marbles) no matter how difficult the path may be (the more labyrinthine letters). With the focus of data to help children, the playfulness of the animations work well and help bring to life some of the concepts — like “epidemics”, which quickly propagates red dots and then spills out. I think the only thing that could be different is the color palette, there is something about the black and white that makes this too stark or too much like a school worksheet (but maybe that was the goal). Overall, an interesting approach and solution.

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New Logo
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