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New Wordmark for Georgia Tech Athletics by IMG College Licensing

New

Noted Apr. 30, 2018 by Armin

Industry / Sports Tags /

About

“The Georgia Tech Yellow Jackets is the name used for all of the intercollegiate athletic teams that play for the Georgia Institute of Technology (Georgia Tech), located in Atlanta, Georgia. The teams have also been nicknamed the Ramblin’ Wreck, Engineers, Blacksmiths and Golden Tornado. There are eight men’s and seven women’s teams that compete in the National Collegiate Athletic Association (NCAA) Division I athletics and the Football Bowl Subdivision. Georgia Tech is a member of the Coastal Division in the Atlantic Coast Conference.” (Wikipedia)

Design by

IMG College Licensing

Related links

Georgia Athletics brand microsite

Relevant quote
The iconic Tech Tower letters, the tradition of Georgia Tech and the innovation of our institute inspired a sharp, bold mark that both celebrates our history and points us to the future. Whether you are a recruit, an alum, a fan or a student, this is the mark that defines Georgia Tech Athletics and who we are - adorned on our fields, our courts and our uniforms.

A Georgia Tech athletics wordmark has never officially existed. This mark will consistently represent Georgia Tech on our fields, courts and uniforms.

The mark bridges the tradition of Georgia Tech with the innovation of the Institute. You’ll see the traditional “T” taken straight from Tech Tower - as well as modern elements in the G, R and H.

The new mark will be in the endzones of Grant Field, the baselines of McCamish Pavilion and in other areas where the words “Georgia Tech” are represented across Athletics.

Georgia Athletics brand microsite

Images (opinion after)
New Wordmark for Georgia Tech Athletics by IMG College Licensing
Wordmark.
New Wordmark for Georgia Tech Athletics by IMG College Licensing
Existing “GT” mark, updated from possible 40 color combinations to just 8. Design remains the same.
New Wordmark for Georgia Tech Athletics by IMG College Licensing
New Wordmark for Georgia Tech Athletics by IMG College Licensing
New wordmark lock-ups with existing GT mark.
New Wordmark for Georgia Tech Athletics by IMG College Licensing
Sport sub-brands.
New wordmark presentation. Intensely narrated.
Opinion

It had been some time since I last covered a U.S. college athletics redesign but it’s comforting to see not much has changed. This new wordmark — where there was none before and which serves as a new complement to the existing “GT” mark — makes use of the typical collegiate slab serif with the ever-popular addition of spikes. To this wordmark’s credit, the slab serif does come from the lettering of one of its iconic buildings so it’s not as entirely gratuitous as the spikes, which are used, very relatively, in an interesting way in the “R” and “H”. The effect could have maybe extended to the “A” as well. One thing I really don’t understand is why the “E” only has one slab, on the top. That bothers me a lot more than all the spikes. The lock-ups with the “GT” mark show that these two elements were designed separate from each other and that they don’t quite belong together. Overall, it’s fine and par for the course for a major collegiate team.

Thanks to Kevin L Chan for the tip.

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