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This is a very old entry — images are small, formatting is off.



Noted May. 2, 2013 by Armin

Industry / Finance Tags /

OppenheimerFunds Logo, Before and After

About: (Est. 1959) “OppenheimerFunds, Inc. (OFI) is one of the largest and most reputable investment management firms in the country. Since the original Oppenheimer fund was first offered to the public in 1959, OFI has demonstrated it is a high conviction asset manager with a history of providing innovative investment strategies to its investors. OFI and its subsidiaries offer a broad array of products and services to individuals, institutional investors and corporations worldwide. OFI provides advisory services to the Oppenheimer mutual funds, and OFI Global Asset Management provides services to institutional clients. OFI, including its subsidiaries, managed more than $208 billion in assets for over 12 million shareholder accounts, including sub-accounts, as of March 31, 2013.”

Design by: N/A.

Ed.’s Notes: Calling it now: one of the top three worst redesigns of the year. This is absolutely hideous and unnecessary. Bigger view (if you must) of the logo below (or after the jump).

Relevant links: Press Release.

Select quote: “(OFI) today announced plans to unveil a new brand and visual identity that represents the firm’s strategy to leverage its innovative heritage and support its mission to turn its unconventional wisdom into value for investors. […] The rebrand embodies our ability to embrace and initiate change.”

OppenheimerFunds Logo

Thanks to Josh Levi for the tip.



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