Opinions on corporate and brand identity work.

A division of UnderConsideration.

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Powercat Logo Designer gets Royalties

Powercat Logo Designer gets Royalties

Linked Oct. 16, 2017 by Armin

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73-year-old Tom Bookwalter designed Kansas State University’s athletics logo in 1988, which is still in use but is the least remarkable part of the story. THIS is: “The Powercat will remain Bookwalter’s property until 70 years after his death. He assigned the copyright to K-State, and is paid about 7 percent of all money K-State gets from its use.” Boss. Visit link

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Spotted Around the web

New Logo for Playtika

New Logo for Playtika
Spotted Aug. 12, 2020

Pinned Recent, Big Stories



Posted Jun. 6, 2013


Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

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