Opinions on corporate and brand identity work.

A division of UnderConsideration.

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This is a very old entry — images are small, formatting is off.


Radio Ambigram

Reviewed Jun. 30, 2009 by Armin

Industry / Entertainment Tags /

EXA FM Logo, Before and After

With over 40 stations covering all of Mexico, a handful across north of the border in the U.S., and over a dozen south of the border in Guatemala, Honduras, Costa Rica, Panama and Ecuador, EXA FM is one of the largest radio networks in Latin America. This month EXA presented a new identity that takes advantage of its amazing short name — anything with an “x” in it is awesome — to create a simple and bold ambigram. The final execution is a little wonky, I think the shapes (particularly the counterspaces) could have been better resolved but the design concept is exa-llent. (Sorry, couldn’t resist).

Thanks to Ramon M. for the tip.



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