Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.

 

RSM

Noted May. 21, 2012 by Armin

Industry / Corporate Tags /

RSM Logo, Before and After

Established in 1964, RSM International is one of the world’s largest independent accounting networks with 698 offices in over 85 countries around the world and more than 32,500 people, specializing in audit, tax and advisory. The new logo, introduced earlier this month, and designed by Euro RSCG is meant to “[Reflect] our growing connectivity and success as an integrated network.” Press release here. Man, and there I thought we stopped making globe logos with swooshes that conveyed connectivity and integration back in the 1990s.

 

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