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Safe Place

Noted Nov. 21, 2012 by Armin

Industry / Non-Profit Tags /

Safe Place Logo, Before and After

About: (Est. 1983) “Safe Place is a national youth outreach program that educates thousands of young people every year about the dangers of running away or trying to resolve difficult, threatening situations on their own. This easily-replicated initiative involves the whole community to provide safe havens and resources for youth in crisis. Safe Place creates a network of Safe Place locations — schools, fire stations, libraries, grocery and convenience stores, public transit, YMCAs and other appropriate public buildings — that display the yellow and black diamond-shaped Safe Place sign. These locations extend the doors of the youth service agency or emergency shelter throughout the community. Youth can easily access immediate help wherever they are.”

Design by: AMP Agency.

Ed.’s Notes: The original sign had been unfortunately pegged as inappropriate. (An adult grabbing a kid’s breasts for those with innocent minds). Number 3 on this list of “20 Accidentally Naughty Company Logos”.

Provided comment: “Businesses around the country can display the Safe Place sign in their window to tell kids that there is trained staff available to help them out when they have nowhere else to turn. Because there is so much recognition equity in the original sign, I had to work within that shape and those colors. And because their logo doubles as a window sign, and the word ‘national’ in that scenario is irrelevant, they choose to not include the word in the logo, even though it is part of their name.” — Kevin Casey, Associate Creative Director, AMP Agency

Relevant links: Press release.



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