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This is a very old entry — images are small, formatting is off.

 

San Diego State Aztecs

Noted Jun. 7, 2013 by Armin

Industry / Sports Tags /

San Diego State University Logo, Before and After

About: “The San Diego State Aztecs are the collegiate athletics and sports teams for San Diego State University (SDSU). San Diego State has organized programs for baseball, basketball, football, soccer, golf, gymnastics, rowing (crew), softball, tennis, track, swimming, diving, women’s volleyball, and water polo. The Aztecs compete in NCAA Division I. Its primary conference is the Mountain West Conference.” (Source: Wikipedia)

Design by: Osaki Creative Group.

Ed.’s Notes: Not much of a change in the main logo, but plenty of work done around secondary marks and consistent typography and other spear-y stuff. Plenty more images below (or after the jump).

Relevant links: Press release. SI.com. SDSU Logo and Style Guide (PDF).

Select quote: “A proliferation of identities and symbols creates confusion in the minds of audiences whose support we seek: students, prospective students, parents, alumni, athletes, and supporters. While logos and symbols are not the sole elements of an institutional ‘brand,’ they are its visual representation and extension. When that visual representation is disconnected or inconsistent, it follows that the perception of the institution can also become disconnected or inconsistent.

These are the reasons the SDSU logo identity has been streamlined, to minimize confusion and to strengthen the brand. SDSU has remained consistent with the brand by keeping the core symbol, the spear.

Aztec spears were long, wooden, and tipped with stone, obsidian or copper points. Among the favorite weapons the Aztecs used were the double-edged obsidian spears. The spear symbolizes offensive strength and power.”

San Diego State University

San Diego State University

San Diego State University

San Diego State University

San Diego State University

San Diego State University

San Diego State University

San Diego State University

San Diego State University

Thanks to Andy Kimbrell for the tip.

 

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