Opinions on corporate and brand identity work.

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Saxx Underwear

Noted Mar. 9, 2011 by Armin

Industry / Retailers Tags /


In its four years in business Vancouver-based Saxx Underwear, a men’s underwear company, has gone from Grad School startup to gaining national exposure when it appeared on the CBC show, Dragons’ Den. The brand was sold in 2010 to NoLimits Sportswear where it has since undergone a complete rebranding. Here’s a look, done by local Vancouver firm Toolbox Design.



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