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This is a very old entry — images are small, formatting is off.

 

SF72

Noted Apr. 30, 2013 by Armin

Industry / Government Tags /

SF72 Logo, New

About: (Est. 2013) Formed by the San Francisco Department of Emergency Management in partnership with the people of San Francisco, SF72 is San Francisco’s gathering place for emergency preparedness. “If we can be prepared for the first 72 hours after a disaster, we will be ready for an emergency, no matter what form it takes. 72 hours might seem like a lot, but that’s really only nine meals. It’s just a long weekend. If disaster strikes, SF72.org will go into emergency mode-you can access live updates and tweets from around the city, check for missing persons, and learn about how you can help.”

Design by: IDEO.

Ed.’s Notes: Very nice wordmark, quirky and different (perhaps not enough emergency-ish and too friendly) and the shorthand version that reduces into a heart is clever. Video that explains this new initiative below (or after the jump).

Relevant links: N/A.

SF72 Logo, New

Thanks to Googe Farrugia for the tip.

 

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