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This is a very old entry — images are small, formatting is off.

 

So Uncool

Reviewed Jul. 23, 2010 by Armin

Industry / Consumer products Tags /

Friedrich Logo, Before and After

If there is one thing I absolutely do not miss about New York it is window air conditioner units. They suck. They are a pain in the ass to take home, because you obviously don’t have a car in New York. They are noisy, very, very noisy. They leak. The only real area they make cold is a 6-foot straight stream directly in front of the machine. They are ugly. No, I don’t miss them. And, man, I love our central air conditioning in Texas. If I remember correctly, our two apartments in New York were host to Friedrich air conditioners — perhaps there was a Frigidaire in there too for good measure — a staple of the New York landscape. Friedrich has been making AC units since the early 1950s, and it had specialized in refrigerators prior to that, and designing furniture back when it first started in 1883. With the launch of a new pair of models this year — the terribly named and spelled Kühl and Kühl+ — Friedrich introduced a new logo.

Kramer carries a Friedrich air conditioner for most of “The Parking Garage” episode.

Friedrich Logo, Before and After

The old logo wasn’t much to get excited about and it had a clumsy, if slightly charming, visual metaphor for “air.” The new one attempts to be as cutting-edge as the Kühl naming, a faux kind of European sophistication. The “f” badge could easily be the emblem for one of those tiny cars that look so great against Parisian cobblestone streets. Or, also, Vicks. The typography is an inoffensive Gotham, spaced out to let the air through. An improvement for sure, but to nothing out of the ordinary.

Thanks to Efren Castillo for the tip.

 

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