Opinions on corporate and brand identity work.

A division of UnderConsideration.

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This is a very old entry — images are small, formatting is off.


Something Blue, Something Borrowed, Something Windmillish

Reviewed Oct. 21, 2009 by Armin

Industry / Tags /

City of Lubbock

I believe this is a first: The Chief Financial Officer of the City of Lubbock, Texas wrote to the Shire of Toodyay, an area in Western Australia and asked for permission to repurpose the Shire’s logo for Lubbock. The Shire of Toodyay agreed to the use and at no charge either. The City of Lubbock then proceeded to lop off a water-like appendage from the icon to now symbolize a windmill — as Lubbock has a strong windmill tradition and is home to the Windmill Museum — and then typed in their name. Above anything else, I am most perplexed by how the CFO of a Texas city is aware of the identity of an area, not even a city, on the other side of the world. But I guess this proves the old adage: Ask, and ye shall receive. “Hi, Apple? This is Armin Vit, Principal of UnderConsideration, I was wondering if I could borrow your logo? No? Okay, thanks.” … “Hi, Nike? This is Armin Vit…”

Thanks to James Bowie at Quipsologies for first tip.



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