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This is a very old entry — images are small, formatting is off.



Noted Jun. 6, 2013 by Armin

Industry / Transportation Tags /

Transdev Logo, Before and After

About: Transdev (Est. as Société centrale pour l’équipement du territoire in 1955) and Veolia Transport (Est. 1876) have merged to become “Transdev. A subsidiary of Caisse des Dépôts and Veolia Environnement, Transdev is a world leader in public transport. From pre-project to daily operations of public transport systems to project management assistance, Transdev provides consulting and support to local communities. With 101,000 employees in 27 countries and operating 60,000 vehicles and 24 tram networks, Transdev generated revenues of 7.6 billion euros in 2012.”

Design by: W&Cie.

Ed.’s Notes: If one must use a neutered sprite in a logo this is as good as it gets. It’s really not that bad; could have done without the gradient. The wordmark is questionable. Bigger view of the logo and a couple of applications below (or after the jump).

Relevant links: W&Cie blog post. Press release (French). Merger FAQ.

Select quote: “Commenting on the new identity of the group, Jean-Marc Janaillac said: ‘Transdev and Veolia Transport are two known brands, recognized and appreciated by our clients for more than twenty years, which is why we chose the name of one and the color of the other.’ The Transdev name is preserved and given a new identity. Red, an open and visible color, synonymous with passion, empowers the logo while anchoring the history of the group.”






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Posted Jun. 6, 2013


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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

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