Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.


Whirlpool Corporation

Noted Jan. 6, 2011 by Armin

Industry / Corporate Tags /

Whirlpool Corporation Logo, Before and After

Whirlpool Corporation is the parent company of home appliance consumer brands Whirlpool, Maytag, KitchenAid, Jenn-Air, and others. Now in sans serif.

Thanks to Brandon Kish for the tip.



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