Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

This is a very old entry — images are small, formatting is off.

 

Whirlpool Corporation

Noted Jan. 6, 2011 by Armin

Industry / Corporate Tags /

Whirlpool Corporation Logo, Before and After

Whirlpool Corporation is the parent company of home appliance consumer brands Whirlpool, Maytag, KitchenAid, Jenn-Air, and others. Now in sans serif.

Thanks to Brandon Kish for the tip.

 

Comments


Share ›

Spotted Around the web

New Logo for Healthline

New Logo for Healthline
 
Spotted May. 22, 2019

Pinned Recent, Big Stories


Curated Fortune Favors the Bold

Billbold

Billbold
 
Posted Jan. 24, 2013

Optimum has the Last Word

Optimum has the Last Word
 
Posted Sep. 19, 2012