An architectural studio based in Mexico City, Mexico, founded by Gerardo Sarur in 2010.
The client wanted to reinvigorate their image in order to take it to a more congruent terrain of what architecture means for him.
For the graphic solution we chose to create two ways of reading it which can translate into the duality that exists in this discipline: space and time, base and height. It’s about communicating two messages in only one bidimensional timeline, which works as a remembrance of an architectural plan. The result is a sober logotype that embeds the last name of the architect into the very discipline, and plays a little with the concept of perspective, in such way that one can read it horizontally or vertically.