Jo has worked with organizations big and small on complex challenges and brand transformation programs for over a decade. She has worked in Paris, Sydney, Launnie, and now Los Angeles.
As an Executive Creative Director at For The People, Jo is responsible for setting creative agendas and growth for the business, nurturing and coaching creative teams and studio culture, and expanding the potential of client’s projects.
As a founding member, Jo played a pivotal role in shaping agency’s approach to place branding and community engagement, expanding the offer and skillsets internally, as well as establishing agency’s presence in Tasmania, working to foster a more robust design culture in Australia’s island state. Now based in Los Angeles, Jo continues to lead For The People’s North American client base and cement the agency’s reputation in the region.
Jo is a regular speaker at conferences on topics of gender inequality in the creative field and the role and responsibility design has in today’s climate. As a Partner / Creative Director of My Big Moments – a series of children’s books that empower kids and parents with language, ideas, and strategies, to thrive through the challenges life throws their way, Jo is passionate about making a positive impact both inside and outside of the design industry.
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Day 1: September 21
Pali Palavathanan • Danny Pemberton • Emunah Winer & Margaret Kerr-Jarrett • Reggie Snowden • Jo Roca • Candace Solola • Abe Zieleniec • Julia Cho & Denny Liu • Thomas Kurppa • Shar Biggers
Day 2: September 22