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Quantity Produced


Production Cost

Production Time

4 days

Dimensions (Width × Height × Depth)

11 cm × 15 cm (4.3 in × 6 in)

Page Count

Paper Stock

Coated 270g

Number of Colors

1 spot (PMS 485)




Helvetica Neue


Some people, like children, are attracted to shiny objects. I, have discovered, am attracted to red glossy objects. Seriously, there is little holding me back from licking this invitation. But print fetishes aside, this simple invitation for Johanna’s 20th birthday party is quite a sight, and there is a bonus visual play in the seemingly abstract numbers, which had to be explained to me, since my powers of comprehension sometimes fail me. The big numbers are “20” two times, one in the right orientation and the other mirrored vertically. Through the magic of gradation, the resulting figures reveals 26 on the bottom read left to right, and an 07 on the top row, read right to left — this happens to be the day of the party, July 26 or 07-26.

Lickable and smart!

Johanna's Birthday Invitation --- Johanna's Birthday Invitation --- For some key pointers of where to look for the mystery numbers roll over image below.

Johanna's Birthday Invitation


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Johanna’s Birthday Invitation


Production Method







This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 30, 2009


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End