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Murten Saerbi

Quantity Produced


Production Cost


Production Time

5 days

Dimensions (Width × Height × Depth)

85 mm × 55 mm (3.34 in × 2.16 in)

Page Count

Paper Stock

Sirio black uncoated 480gr/m2

Number of Colors

1 spot ink, silver


Clear spot varnish





When you chose to combine time consuming printing techniques, along with the fact that you don’t know the information that needs to be printed, a creative process is needed.

When I made the cards I was planning on moving. I wasn’t sure where though, so when my cards would be ready they could have been outdated already (considering the address was still my “old” house). I solved this by not doing the easiest part of the print process on 250 cards. Meaning: I made sure the process for my address was simple/low cost and do-able at a later time. The printing of the clear coat on the other hand (transparent ink which has been pressed: UV spot ink) is the most expensive and time consuming part so what I did was print this coat on all my cards and omit the address information on 250 of them. That way, if I moved, I could still have updated cards relatively quick with my new address on them.

Bending the rules, bending the process and adjusting according to the immediate needs and desires. Not a bad way to roll.

Murten Saerbi Business Cards ---Murten Saerbi Business Cards ---Murten Saerbi Business Cards ---Murten Saerbi Business Cards


Recent Posts



Murten Saerbi Business Cards


Production Method



Maarten Serneels




This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 27, 2010


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End