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Uncle Pear

Quantity Produced


Production Cost

€200 (US$254)

Production Time

1 week

Dimensions (Width × Height × Depth)

50 mm × 70 mm (1.96 in × 2.75 in)

Page Count

Paper Stock

Tintoretto 300g

Number of Colors

2 Spot




Hand lettering


As a general rule when designing a business card we try to figure out if a horizontal or vertical format is in order. Or perhaps we consider a square. Rarely do we find the excuse to do something that is completely different, something that will truly stand out in your outdated rolodex. The cards designed for Uncle Pear are exactly that. Using their logo graphic as the shape of the card, they printed the icon and information in light green and brown—unfortunately the lighter color is a bit hard to read. Something that can surely be addressed in the next print run. But, c’mon, it’s in the shape of a pear!

Uncle Pear Business Cards ---Uncle Pear Business Cards ---Uncle Pear Business Cards ---Uncle Pear Business Cards


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Uncle Pear Business Cards


Production Method



Uncle Pear



This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 10, 2010


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End