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Quantity Produced


Production Cost

$430 Cards + $65 for 2 Stamps

Production Time

1 month

Dimensions (Width × Height × Depth)

3.5 in × 2 in

Page Count

Paper Stock

40pt Cotton Card Stock

Number of Colors

1 spot: Pantone Black 7 U






This is a smart project. Cost efficiency, especially for younger designers is always an issue, and the balance between having something look mediocre or finessed is sometimes very, very thin. Here, the rubber stamp could possibly be used in other applications such as letterheads or envelopes.

If I could sum up the approach for these cards I would say “Design within a budget.” I work for an auxiliary corporation (The University Union) on the CSU, Sacramento campus, and we are currently revving up to launch our own revenue generating design and printing studio (The LAB) on campus.

My goal in designing these cards was to develop a “template” card that could be used for all of our four full-time designers. I then took the information that was specific to each individual (i.e. name, title, email and phone number) and created a custom stamp for everyone. Also by doing one spot color on only one side of the card I was able to order a larger quantity for everyone, rather than having to do a separate run for each person, which would have quadrupled the price. I then upped the game and created a larger stamp that could be used for the back of the card. Since the stamps were relatively inexpensive to produce we saved a lot of money and can still get real funky with stamp colors.

Printing with stamps on a letter-pressed 40pt cotton card stock created a stunning texture that was distinct and full of personality since no card was exactly the same. Another great thing about this is that this method actually reduces waste (besides the few mess-ups at the beginning), since we only print when we need more. All in all this was exactly what I hoped they would turn out to be.

Joel Felix Business Card --- Joel Felix Business Card --- Joel Felix Business Card --- Joel Felix Business Card --- Joel Felix Business Card --- Joel Felix Business Card --- Joel Felix Business Card --- Joel Felix Business Card ---


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Joel Felix Business Card


Production Method



Joel Felix



Cards: Taste of Ink Studio
Stamps: Rubber Stamp Champ

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 9, 2011


Filed Under

Business Cards


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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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