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Quantity Produced


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

3.5 in × 2 in

Page Count

Paper Stock

Legion Bamboo, Soft White, 200 lb

Number of Colors





Falling in line with much of Halftone Def’s work, their business cards are unapologetically playful, yet deliberate and bold in their approach as well. What does this mean? They’ve nailed down a style that is unique, and they are confident about it. I love the red logo stamp as a finishing touch.

Halftone Def Studios has been a labor of love for the past four years. We enjoy the griminess of the screen printing process, and pulling ink for the majority of our posters by hand. We wanted our business card to reflect our straight-forward, hands-on approach. The result, is the relatively labor-intensive nugget pictured above. We hope it lets people know about our work ethic and honest love for our craft… and that we like monkeys.

Trust and open communication are key, if you can find a printer that’s wicked awesome on top of that, production is a breeze. Thanks, Jackie.

Halftone Def Business Cards --- Halftone Def Business Cards --- Halftone Def Business Cards --- Halftone Def Business Cards --- Halftone Def Business Cards --- Halftone Def Business Cards --- Halftone Def Business Cards


Recent Posts



Halftone Def Business Cards


Production Method



Halftone Def
Grease E. Monkey
Tron B. Burgundy



42 Pressed

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 21, 2011


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End