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Mike Webster

Quantity Produced


Production Cost


Production Time

8 Weeks

Dimensions (Width × Height × Depth)

3-in, 20-match Matchbook

Page Count

Paper Stock


Number of Colors

1 Spot






A matchbook that doubles as a business card and triples as a pad for writing down a name in case you forget (that never happens) all in one package sounds like a winner to me. This cool little promotional piece has some nice typography and some witty copy. Not to mention the bar it advertises is mobile. That probably wouldn’t fly down here in the states.

When my friend Mike approached me to design some cards for his ‘mixologist for hire’ business, we had some long discussions over many fine bourbons and landed on the idea to produce matchbooks instead of traditional cards. What other item is so synonymous with bars, practical, and well, flammable?

Barman Business Card Business Card --- Barman Business Card Business Card --- Barman Business Card Business Card --- Barman Business Card Business Card --- Barman Business Card Business Card


Recent Posts



Mike Webster’s Matchbook Business Card


Production Method



Design & Copywriting: Brian Kroeker
Illustration: India Amara



Atlas Match Co.

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Cole Baldwin

Author Picture

Cole Baldwin

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 5, 2011


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End