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Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

3.5 in × 2 in

Page Count

Paper Stock

120lbs French Paper Pop-Tone Lemon Drop and Black Licorice

Number of Colors





Vacant Light
Din Black


WeAreNotYou’s card is like a riddle wrapped in a puzzle. The existential company name is reduced to an acronym in blocks, infusing the statement with authority and stability. The vertical orientation of the card emphasizes the structural logo, but the stencil type indicates an openness to change. Printed with letterpress, the card has a dimension that adds to the puzzle-piece quality.

We were looking to revamp our branding to breathe new life into the company and our visual collateral. We wanted to keep it clean and straight forward and yet still get a punch to the eye, which is why we went with the bright yellow and stark black. The integration of our new box logo worked out perfectly using stock that matched our branding colors, and with it being 2 stocks glued shows a cool mirror effect with the logo.

WeAreNotYou Business Card ---
WeAreNotYou Business Card ---
WeAreNotYou Business Card ---
WeAreNotYou Business Card ---
WeAreNotYou Business Card ---
WeAreNotYou Business Card


Recent Posts



WeAreNotYou Business Card


Production Method



Jarred Eberhardt



Aardvark Letterpress

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Jessica Mullen

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 9, 2011


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End