ADV @ UNDERCONSIDERATION      Peek here for details






Quantity Produced

300 (of 3)

Production Cost

€800 ($1,114)

Production Time

10 days

Dimensions (Width × Height × Depth)

55 mm × 85 mm (2.16 in × 3.35 in)

Page Count

Paper Stock

Olin Recycled Cream 300 gr/m2

Number of Colors

3 Spot


Tactile/Braille varnish




Though the designers wanted to downplay the fact that they got a new office address, the location denoted in clear varnish is the highlight of this card. Combined with the Carmen Sandiego-esque all caps lettering and abundant question marks, I can’t help but wonder, “where in the world is AVSD01?”

We love to play with different techniques and papers. Unfortunately, most clients don’t have the money or just don’t care … So, each time we have to print our business cards, we try something new. This time, we were moving (after almost 10 years in the same location) but wanted to let our clients know nothing else would change. So we decided to go for a clear varnish for all the informations concerning the adress. In a way, we were saying, “since you don’t really see it, it doesn’t change anything.” For once, we decided to go for a super simple design to try and bring forth the advantages of good paper and finishing techniques.

AVSD01 Business Card ---
AVSD01 Business Card ---
AVSD01 Business Card


Recent Posts



AVSD01 Business Card


Production Method




David Godfrin + Didier Legrand



Imprimeries Impresor-Pauwels

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Jessica Mullen

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 22, 2012


Filed Under

Business Cards


Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End