ADV @ UNDERCONSIDERATION      Peek here for details






Quantity Produced


Production Cost

£240 (US$367.78)

Production Time

Approx. 5 weeks

Dimensions (Width × Height × Depth)

2 in × 3.5 in

Page Count

Paper Stock

GF Smith Colorplan in Cool Blue 540gsm

Number of Colors





Custom by Ksenya Samarskaya


Exploiting a phone number containing the lucky number 07734, Samarskaya’s new calling card winks like a paper emoticon. Slick foil completes the analog illusion.

Having previously had professional business cards go unused, I concocted these for informal settings. In a casual atmosphere the shared conversation tended to vary as I identified as a sometimes typographer, sometimes wordsmith, friend, pickler, cyclist or dinner curator. The solution of using the standard pager greeting appealed to me as introductory, colloquial and open-ended.

The design employed a custom 7-segment typeface as a nod to pager displays, with colors chosen to emphasize on the hello. Serving as a nod and a wink to the millennial generation, a card that simply says, “Call me, we’ll talk.”

Samarskaya and Partners Business Card ---
Samarskaya and Partners Business Card


Recent Posts



Samarskaya & Partners Business Card


Production Method

Foil stamp



Samarskaya & Partners



Aurora Print

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Jessica Mullen

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 21, 2012


Filed Under

Business Cards
Foil stamp


Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End