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If precise presentation is what you seek, contemporary framing shop Adjective is qualified for the job.  



Adjective Art & Framing

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Adjective Art & Framing Business Cards
Adjective Art & Framing Business Cards ---

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Project Description

Adjective Art & Framing is a contemporary framing shop run by photographer and artist, Alex D. Jacobson (A.D.J.). A play on the owner's initials, and the transformative abilities of top-notch presentation, the Adjective identity design incorporates an "abbreviated" logo mark, with a graphic element reflective of the geometry of picture frames. A small, triangular corner motif also hints at turnover and the discovery of the framer's custom stamp on the back of each finished piece. The type choice (Bodoni) and card printing method (letterpress) strike a perfect balance between classic heritage and modern precision - a nod to the framer's craft.

Production Lesson(s)

As a designer new to letterpress, each project is full of tips and lessons for me to carry forward. Mike Dacey of Repeat Press is a proper craftsman and more than happy to share information and suggestions to bring out the best in whatever goes on press. Ink coverage continues to surprise me - the black on this card came out looking soft dark grey... very attractive, but a nuance to be considered when selecting colors for future projects. ”

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Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 29, 2012


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

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