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Lead Image

FreshBritain Business Card


Production Method

Foil stamp




Creative Director: Steve Laverty
Designer: Thom Stoodley




Get FreshBritain’s matte black foil, gloss blue foil, and chisel embossed FB a band-aid because this dimensional monogram is cut.  



Self Promotion

Quantity Produced


Production Cost

Production Time

14 Days

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

GFSmith / Colorplan / Ebony / 540gsm (Duplexed)

Number of Colors







FreshBritain Business Card
FreshBritain Business Card
FreshBritain Business Card ---

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Project Description

Having recently moved into Central London from Kings Cross we needed to update all of our stationery, our business cards were first of the list.

The entire identity of FreshBritain plays off contrasts of tradition and modernity. The FreshBritain logo references military trunk personalization (hand painted initials) and traditional beveled building signage, hence the FB being hit by low sunlight casting a large shadow. The cyan color was an evolution of the original light 'Fresh blue', the 100% cyan better befitting the agency's bold approach.

The front of the card goes through three different processes to achieve the final logo before being duplexed to the reverse side. This is the most interesting and delicate part but also the trickiest. Firstly the matte black foil for the shadow is stamped onto the paper, then the gloss blue foil and finally the plate with the chisel embossed FB. Getting the right depth on the card was tough as well. The reverse side is quite simply foiled in white.

Production Lesson(s)

As we have such a complex logo it was quite challenging to figure out how to get the best result through print. The solution? Find the best printers in town and present them your idea.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 21, 2012


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Business Cards
Foil stamp


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End